The Advertised Mind

  1. Overview
  2. About the Book
  3. Highlights
  4. Solutions
  5. Events
  6. Papers
  7. Contact

Photo of Book
The Advertised Mind by Erik du Plessis provides a fascinating and fresh insight into how our brains work and respond to advertising. Buy the Book

Events

Erik du Plessis will be speaking on ‘The Advertised Mind’ and ‘The Physiology of Advertising’ in various locations worldwide. For further information, or to attend any of the events below, please contact Carole Stevenson or Tony Krimchanski.

April 2005

19-20, London, UK
‘The Physiology of Advertising’ - Breakfast and lunch sessions

21, Warwick, UK
‘The Physiology of Advertising’ - Breakfast session

May 2005

31, Copenhagen, Denmark
‘The Physiology of Advertising’ at the Center for Marketing Communication

June 2005

1, Copenhagen, Denmark
‘The Physiology of Advertising’ at the Millward Brown Conference

2-4, Saarbrucken, Germany
‘The Advertised Mind’ at the International Conference of Research in Advertising (ICORIA)

July 2005

19, Johannesburg, South Africa
South African Launch of ‘The Advertised Mind’

21, Cape Town, South Africa
South African Launch of ‘The Advertised Mind’