Millward Brown is Ireland’s leading research based consultancy company with over 50 years’ experience in Ireland.
The origins of the company date back over 50 years to the establishment of Irish Marketing Surveys (IMS) in 1963 which subsequently merged with Lansdowne Market Research to become Millward Brown Ireland in 2008. This longevity brings an unrivalled range and depth of local market research experience. We have extensive experience of changing our services to meet the new challenges and needs of our clients.
Today we are part of the global Millward Brown consultancy which operates in over 50 markets around the world. This gives us invaluable access to global technical excellence, research tools and thought leadership allowing us to provide our clients with a uniquely deep international perspective. Around the world Millward Brown works with more than 80% of the world’s top brands. We leverage that global experience for the benefit of our clients in Ireland.
We have over 50 full time employees based in Dublin, and a further 15 people based in our sister company in Belfast which allows us to provide an unmatched all-Ireland offering. We also have the largest interviewing resource in the country with a panel of approximately 300 expertly trained face to face interviewers, together with a panel of 120 trained telephone interviewers. In addition, Millward Brown has the largest online panel in Ireland with access to over 60,000 online panellists.