The Changing Face of Retail Around the World

The impact of modern retail trade on packaged goods marketers

Given that there is a strong relationship between growth (in a country's Gross Domestic Product [GDP]) and retail sales growth, it should come as no surprise that modern retail outlets are spreading rapidly throughout the BRICs and other developing nations.

The question is, what does this bode for packaged goods brand marketers? The following links review the differing stages in retail development, and their implications for packaged good brand marketers:

Buy the Book

The Global Brand Amazon
Barnes & Noble

Available in Paperback


Contact Us

For more information, please contact:

Or contact your nearest Millward Brown office

Share