The Global Brand

"The Global Brand" is available in paperback. Purchase at:
Barnes & Noble


Globalization and new technology have opened up countless opportunities for companies to market their products, from New York to Mexico City, from Barcelona to Beijing, but many brands fail to create strong connections with consumers across regional and cultural divides. The misconception is the idea that global brand management involves developing a strategy that works everywhere. In reality, it is imperative that marketers understand the infinite variations and endless diversities of people around the world, and market products to them accordingly. Learn more in The Global Brand, by author and Chief Global Analyst at Millward Brown, Nigel Hollis.

Buy the Book

The Global Brand Amazon
Barnes & Noble

Available in Paperback

Contact Us

For more information, please contact:

Or contact your nearest Millward Brown office