Tara works with Kantar teams around the globe to help clients leverage the potential of existing data sources (internal, published, and off-the-shelf research) to answer big business questions. She brings a unique perspective of insights and activation to business problems via her dual specialisms – consumer insights and shopper consulting – and two decades of experience in working with qualitative and other data sources.
Tara has led strategic Insights Synthesis programs for global clients where she has co-created new frameworks to understand cohorts such as the Millennials and Women, as well as used existing data to develop sensory product development frameworks. She has worked with senior Kantar and client partners to socialize and embed these frameworks within the client organization. Tara’s 19-year work experience is diverse – managing key client relationships, leading qualitative teams across geographies, developing consumer intimacy programs for the C-Suite, innovation and shopper protocols, and running a business P&L. Tara passionately believes that her role is to help her clients create an insights ecosystem where the consumer drives an organisation's value creation process as much as shareholders.