Who You'll Find Where

From 60 locations worldwide, each office complementing the strengths of the next, Kantar Millward Brown’s Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience.

With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage.

It’s this blend of expertise and skill that helps Kantar Millward Brown’s Firefly team drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.