What We Do

Firefly Qualitative Practice – Mission

Our mission at Firefly is to grow great brands by illuminating universal human truths that inspire meaningfully different ideas.

A deeper level of human understanding

With a global team of qualitative consultants, we are able to bring clients an inspiring level of experience that delivers impact. We connect brands to the human truths behind our various types of ‘data’ to illuminate brand potential through inspirational ideas.

From content co-creation with creative communities to rapid assessment of brand communications, we help solve a wide range of brand problems by uncovering what lies beneath the surface of consumer sentiment.