Areas of Expertise

We Specialise in Three Areas of Qualitative Research:


Our passion is partnering with clients to uncover human truths that help inform and inspire brand strategy. We seek a deep understanding of the market landscape and competitive context with customised approaches to every initiative.


As part of Kantar Millward Brown, the world’s largest quantitative research agency specialising in creative development, Firefly uses qualitative research to inspire creative ideas for the development of branded content. And, we work with agency partners to optimise executions across media platforms.


In today’s world, it’s important to customise each creative execution of an idea for each channel to maximise ROI, and to drive brand growth. It’s vital to understand the relationship between each channel. We help clients learn how to get the most from multichannel campaigns.