Millward Brown Precis

PR is an increasingly important discipline in today’s fragmented media landscape, but often overlooked in terms of assessing the complete communication picture for a brand.

To fully understand how PR affects your brand or products, first you must measure the output with meaningful and sensitive data.

Through our proprietary media evaluation tools Millward Brown Precis helps our clients fully understand the PR landscape in which they operate and how they rank in that arena. We quantify how effectively messages are communicated at a brand and product level and provide deep detailed analysis in a simple yet intuitive way.

Download the fact sheet

For more information, contact:
Martin Walker
Tel: +613 9211 5112
Mobile: +614 1470 0956
Office: +613 9211 5101