Over 150 clients joined us for our Sydney and Melbourne Breakfast Seminars, featuring two key speakers from Millward Brown. Nigel Hollis, Chief Global Analyst, discussed how smart brands make more money by leveraging the Meaningfully Different philosophy and Straford Rodrigues, Marketing Science Director, AMAP, revealed how best to maximise brand impact in a Multi Media environment.
The 2014 BrandZ Top 100 Report includes:
- The world's most valuable global brands
- Insights on the world's top brands, by region and industry
- Analysis of trends and changes uncovered in the rankings
- Thought leadership from WPP's brand experts
Read the press release that includes learning from the last eight years of BrandZ Top 100 data, and shows how the rise and fall of key global brands are both a warning and a model for marketers to follow.
In today's rapidly evolving marketing environment, it is vital for marketers to understand how to make the most of the multiscreen landscape. Conducted across 30 countries, AdReaction 2014 provides actionable insights in this space and explores multiscreen use, advertising, and consumer receptivity to ads across devices (TV, laptops/PCs, smartphones and tablets). The report highlights the main principles for success across screens and provides examples from marketers around the world who are successfully putting these principles into practice.
Millward Brown Australia has once again been recognised and awarded as an AON Hewitt Best Employer Australia and New Zealand. The company was first awarded Best Employer status in 2011.
The 2013 study includes data from a survey of over 100,000 employees, across 125 organisations. This year, 19 companies across Australia and New Zealand have been accredited as Aon Hewitt Best Employers; those with the highest levels of employee engagement and outstanding people practices.