How Should Voiceovers Be Used in Ads?

Voiceovers are commonly used in ads across the world, and they seem to aid the communication of factual messages.

However, voiceovers are less commonly associated with distinctive ads, and continuous voiceovers can result in lower engagement. Additionally, the manner in which a voiceover ties in with an ad’s visual content is critical: When voiceovers and visuals compete, the voiceover message can get lost.