How Should Voiceovers Be Used in Ads?
Voiceovers are commonly used in ads across the world, and they seem to aid the
communication of factual messages.
However, voiceovers are less commonly
associated with distinctive ads, and continuous voiceovers can result in lower
engagement. Additionally, the manner in which a voiceover ties in with an ad’s
visual content is critical: When voiceovers and visuals compete, the voiceover
message can get lost.
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