Rosie Hawkins leads the offer and innovations strategy and development across Kantar for its data and insight businesses. With the data and information environment undergoing dramatic change, Rosie is determined to challenge existing methods and to leverage new data streams and technologies to transform products and offers that will bring greater value to Kantar’s clients.
Prior to her current role, Rosie was Global Director of Client Solutions for Kantar TNS, responsible for the development and commercialisation of the Kantar TNS offer. She has over 25 years’ experience and a combination of client and supplier-side roles as well as international exposure have given Rosie extensive experience across numerous brands, categories and markets. Rosie works closely with key clients across all sectors and regions bringing a strategic focus as well as best practice thinking and implementation to the research process.
Rosie, who is based in London, has written many articles on brands and marketing, and she speaks frequently at marketing events on a broad range of topics.