Preeti Reddy is the CEO of Kantar Insights, South Asia for Kantar’s insights agencies - Kantar TNS, Kantar Millward Brown and Kantar IMRB– in the region. An MBA from XLRI Jamshedpur, Preeti has over three decades of experience in consumer marketing, consulting, and research, helping leading Indian and multinational companies make informed decisions using consumer understanding. Her consulting and research experience cover a multitude of industries – FMCG, durables, retail and services.
Often quoted in media, Preeti is a strong proponent of technology- driven innovation in research, adoption of new, non-conscious methods of understanding consumers and applying sophisticated analytic capabilities to integrated data to help transform consumer insights into business impact for clients.
In 2017, Preeti was consecutively chosen for the second time as one of the Impact’s 50 Most Influential Women in the Indian Media, Marketing & Advertising world.