Charles was the Managing Director of Kantar Millward Brown AME.
He began his research career at Impact Information, where he developed Adtrack, a post-media launch evaluation and planning efficiency tool. He sold Impact Information to Kantar Millward Brown in 2001 and was subsequently appointed as MD for the South African business and later MD, Africa & Middle East. Charles spearheaded Kantar Millward Brown’s expansion in the region, opening an additional seven offices. He was actively involved in launching additional practices in the region including