Group Companies

Kantar Millward Brown provides a number of highly specialized research and consulting services offered through the following group companies:

Firefly Millward Brown

Kantar Millward Brown’s Firefly practice is our global qualitative research business focused on illuminating brand potential through inspirational ideas.

Millward Brown Digital

Kantar Millward Brown’s Media and Digital practice is focused on measuring the effectiveness of, and optimizing, media investments.

Kantar Millward Brown’s Analytics practice includes leading marketing science and analytic consultants who use connected data intelligence to deliver strategic insights.




Global Practices

Corporate Practice
Kantar Millward Brown’s specialist reputation and business-to-business research practice has, for the past 30 years, served Fortune 100 companies and entrepreneurs to better understand their key business-to-business stakeholders.

Healthcare Practice
Kantar Millward Brown’s Healthcare Practice partners with pharmaceutical & medical device companies to help them grow great brands by understanding the hearts and minds of key healthcare stakeholders, including physicians, nurses, pharmacists, patients & payers.

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