Group Companies

Millward Brown provides a number of highly specialized research and consulting services offered through the following group companies:

Firefly Millward Brown

Firefly Millward Brown is our global qualitative research practice focused on illuminating brand potential through inspirational ideas

Millward Brown Vermeer

Kantar Vermeer is a global strategy consulting group focused on developing and embedding insight-led marketing strategy

Millward Brown Digital

Millward Brown Digital is a US-based group focused on optimizing digital advertising and measuring effectiveness

Millward Brown Analytics

Millward Brown Analytics is a group of leading marketing science and analytic consultants that use connected data intelligence to deliver strategic insights

Global Practices

Corporate Practice
Kantar Millward Brown’s specialist reputation and business-to-business research practice has, for the past 30 years, served Fortune 100 companies and entrepreneurs to better understand their key business-to-business stakeholders.

Healthcare Practice
Kantar Millward Brown’s Healthcare Practice partners with pharmaceutical & medical device companies to help them grow great brands by understanding the hearts and minds of key healthcare stakeholders, including physicians, nurses, pharmacists, patients & payers.