Who We Are

At Kantar Millward Brown, we’re passionate about brands, and we’re passionate about the work we do for our clients.

We work with many local and global brands – including 90% of the world’s leading brands – to help define brand purpose, develop winning advertising, engage consumers, and drive brand growth.

We’re industry leaders and innovators with over 40 years of advertising, media, brand equity research, and consulting experience. We embrace the latest technologies and leverage them to develop new products and services to help marketers compete and win today and in the future.

Kantar Millward Brown’s brand purpose is to create meaningful impact for our clients, our business, our teams, the industry, and the global community. We have top talent working in more than 85 offices in 55 countries around the world, all with the same goals and values. We’re Authentic, Bold, Connected, Creative, Optimistic and Supportive.

Kantar Millward Brown is part of WPPs data investment division. We have access to a large network of advertising, research and media agency experts around the world which strengthens our ability to help clients thrive and grow.

Our other practises include Firefly (a global qualitative network), Media & Digital (a leader in digital effectiveness), and Analytics (our marketing science and analytic consultants who use connected data intelligence to deliver strategic insights that drive growth).

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