Segmentation

Segmentation is key to corporate strategy

How should you define your target audience?

Millward Brown, an industry leader in segmentation, has leveraged the expertise of our marketing scientists and analysts to conduct hundreds of successful client projects.

We believe an actionable segmentation plan lays the groundwork for a successful corporate strategy. Millward Brown helps clients identify highly targeted segments connected to strong growth opportunities to ensure the best use of your marketing resources and budget.

Our analytics experts will customize a solution to meet your needs. We leverage our robust and flexible analytic platform to bring together all sources in your data eco-system. We’ll provide you with a holistic understanding of your customers allowing you to easily find those who personify high-opportunity segments.

Our analysts work in close collaboration with our research and consulting teams across all areas of our business.

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