Marketing Organization

The new marketing organization and operating model

Is your organization well-structured to deliver marketing ROI?

Rapid digital growth has changed the concept of marketing, and the organization of marketing needs to keep pace. A new operating model and leadership structure is needed to deliver integrated consumer experiences, and effectively leverage resources.

Our Organization Practice develops and embeds full global marketing operating models – detailing the structure, process, people and tools you needed to build an agile, networked organization. We provide clarity on the role of marketing, company culture and brand-building methodology, along with a detailed understanding of the design behind winning capabilities. We work side by side with our clients to ensure thorough adoption of the operating model, and we help embed it across all functions and levels of the organization from day one.

Millward Brown Vermeer has helped create and launch many of the world’s most effective global brand teams. We also work with many global brand organizations to increase global brand team effectiveness.

We believe in a culture of voluntary discipline, a rebalancing of generalist and specialist roles and a monthly decision-making flow to realize flexible resource initiatives. These principles are at the heart of the future marketing organization.

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