Brand Strategy

Purpose and consumer-centric strategies drive brand growth

What should your brand purpose and strategy be?

In order for a brand to develop, grow and excel in the marketplace, there's a fundamental need for consumer-centric strategy. And, at the heart of every brand is its purpose: an articulation of why a brand exists and how it makes a positive impact on people’s lives and the world they live in. Purpose is foundational to building brands and driving consistency across the brand experience, imparting direction for both global meaning and local nuances.

Kantar Vermeer, our strategy consulting group, initiates industry-leading research techniques to design custom client solutions structured to identify where to play and how to win. Our consultants help develop custom market and needs based segmentation as well as category and brand portfolio strategies.

We use Kantar Millward Brown's rigorous quantitative and qualitative research to guide leading global brands and to unleash demand-led business strategies. At the intersection of brand, consumers, and business, we help clients build and embed winning purpose into their organization's planning processes that anticipate the challenges and opportunities of tomorrow's landscape.

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