Strategy

Guiding marketing strategy, structure and capability

How should you compete to win?

We provide consulting services across each of our areas of expertise: strategy, brand, advertising, and media and digital. Kantar Vermeer, our global consulting business, is the only group of its kind that fully focuses on unleashing purpose-led growth through the development of consumer insight-led marketing strategy, structure and capability.

We provide solutions to strategic marketing challenges, rooted in consumer research, stakeholder understanding and financial analysis. We connect insights to dollars, the only universally accepted language of business. Our whole-brain thinking brings an intrinsically multi-lens and practical approach to all of our engagements.

In addition to our leading-edge client work, we’re proud of the thought leadership Kantar Vermeer delivers to change the conversation in business. Our recent game-changing global studies include:

  • Marketing2020 – the most comprehensive CMO research program in the market
  • Insights2020 – a global research study exploring how to drive customer-centric growth
  • BrandZ™ – produced with WPP, our annual brand valuation rankings are the market benchmark for determining the most valuable brands in the world.

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