Cross Media

Improve multimedia campaign performance and boost ROI

Are all elements of your ad campaign working together to build your brand?

Kantar Millward Brown’s CrossMedia solution delivers the insight needed to plan and run successful campaigns across channels and screens. We help marketers, agencies and media owners develop smart and effective 360-degree marketing programs. Our solutions look beyond exposure to paid advertising including TV, print, online, mobile and social. We also consider the role of non-traditional touch points such as sponsorship, events, PR, word of mouth, and retail based activities as part of a campaign’s overall effect.

Kantar Millward Brown's CrossMedia solution is the global industry standard for measuring integrated media campaigns across the growing number of channels available to reach audiences today. Flexible design and implementation options including an approach for continuous tracking studies ensure we can deliver timely and cost-effective insights for campaigns of all shapes and sizes.

Why work with us?

  • We understand media effects and measure the branding impact of your media channels independently and in combination to understand if you are achieving campaign synergy
  • We isolate the roles of each channel and put results in context using appropriate norms
  • We determine the most cost-efficient media combinations for your brand to reach your target audiences, and we test the impact of shifting budgets from one medium to another to find the best media mix and increase your ROI

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