Media Effectiveness

Holistic insights to improve ROI and drive brand growth

How can you measure and optimize your in-market campaigns?

Kantar Millward Brown offers clients unmatched insights to help with media planning, buying and optimization decisions that drive brand growth. Our media effectiveness solutions quickly address campaign performance at each stage of a consumer’s path to purchase. We can also get a granular view of media effectiveness by combining a number of solutions to address specific needs. Measurement options are available across traditional, digital, mobile and social advertising formats.

Our Cross Media solutions help marketers, agencies and media owners develop smart and effective 360-degree marketing programs, improve multimedia campaign performance, maximize impact, and boost ROI.

Kantar Millward Brown’s Brand Lift Insights solution evaluates the branding impact of digital ad campaigns across all formats. Get critical metrics to understand how your advertising builds awareness and brand equity. We offer a range of services from automated dashboard tools to deeper, in-market evaluations of brand impact as well as several tiers of consulting services to meet client needs.

Why work with us?

  • Our industry-leading databases of digital and cross-media effectiveness
  • We have developed best-in-class methodologies and leverage the latest technologies to deliver data
  • 20 years of experience measuring digital advertising effectiveness

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