Media Effectiveness

Holistic insights to improve ROI and drive brand growth

How can you measure and optimise your in-market campaigns?

Kantar Millward Brown offers clients unmatched insights to help with media planning, buying and optimisation decisions that drive brand growth. Our media effectiveness solutions integrate behavioral and attitudinal methods to quickly address campaign performance at each stage of a consumer’s path to purchase. We can also get a granular view of media effectiveness by combining a number of solutions to address specific needs. Measurement options are available across traditional, digital, mobile and social advertising formats.

Our solutions

  • Brand Lift Insights: Evaluates the impact of your digital ad campaigns using critical and validated measures of brand awareness and equity. Frequently enhanced with additional audience and behavioral tools.
  • CrossMedia: Helps you develop smart and cost-effective multimedia marketing programs, by measuring how the campaign performed overall, identifying the brand-building role of each channel, and recommending how to improve the future media mix.

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