Media strategy and planning
How should the media and digital landscape influence your strategy and planning?
Shifting consumer behaviors and advancing technologies make reaching and influencing consumers today more complex. Millward Brown helps clients analyze consumer behavior, primarily via digital and mobile devices, to assess the online market, strategize resource allocation, and activate consumer shopping engagement.
Consumer Dynamics solutions
- Market Landscape – Evaluate the total digital market and consumer dynamics within your category
- Path-To-Purchase – Align marketing efforts along the digital purchase journey to influence brand consideration and purchase
- Shopper Activation – Activate and optimize the key performance drivers of online engagement and sales within your competitive environment
- Compete Pro (US only) – Access, analyze, and export trusted digital intelligence data through a simple user interface
Why work with us?
- Millward Brown uses the most rigorous and robust data practices in the industry
- Strong consulting expertise across most vertical industries
- Over 10 years of experience analyzing digital consumer behaviors