Comprehensive solutions for enhanced measurement and increased media effectiveness
Kantar Millward Brown’s global Media & Digital Practice helps clients grow great brands through media measurement and advertising effectiveness research. For over 20 years, the world’s leading companies have trusted our insights to inform and enhance their marketing efforts. Our solutions help advertisers, agencies, and publishers understand connected consumers, plan and optimise media investments, and increase total brand performance.
Explore Media Effectiveness Solutions
Why work with us?
- Global scale & capabilities – Studies conducted in 50 countries and over 25 million desktop and 5 million mobile panelists accessible via our global brand marketing analytics platform, the Ignite© Network.
- Industry expertise – more than 15,000 campaigns measured including 2,000 mobile campaigns and over 1,000 CrossMedia campaigns
- Extensive data delivery partnerships – providing single-source solutions via trusted, proprietary research methodologies