Brand Tracking

A fast, efficient and focused approach to brand tracking

Is your brand performing well in-market or should you make changes?

It's critical to understand in-market brand performance to know if your objectives are being met. In-market success determines if you should continue to invest in current marketing activities or make changes. Kantar Millward Brown offers a range of in-market measurement solutions that can be used to give you a snapshot or, when needed, a holistic view of your brand's overall effectiveness. Our solutions include:


A light, fast, and more focused approach to brand tracking. We monitor the KPIs for your brand and your competitors' over time to understand what's important to drive brand equity. An easy-to-use dashboard provides real-time information on validated metrics, and our brand experts provide insight and consultancy to keep marketing efforts moving your brand in the right direction.

Digital Behavior Analytics

You can no longer measure brand health without including search and social data to get the full picture. We use our Digital Behavior Analytics solutions to integrate data, from sources relevant to your brand, to help guide your marketing actions – and we deliver the data at the speed of business.

Our in-market brand measurement solutions use the same consistent framework as our Brand Equity, Ad Tracking and Media Effectiveness solutions. No matter which Kantar Millward Brown solutions you're using, we'll help you make good decisions quickly, and use your budget more effectively.

Why work with us?

  • Solutions are based on Kantar Millward Brown's Meaningfully Different Framework – our approach to growing strong brands
  • 20 years of brand tracking research, and over 40 years of brand equity experience
  • We work with 90% of the world's leading brands

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