Brand

Understand, measure and manage your brand

What is the best way to grow your brand now and in the future?

Kantar Millward Brown’s brand growth solutions are based on our Meaningfully Different Framework, which provides a holistic brand equity measurement system across all of our research platforms. We help clients drive volume share, command a higher price premium, increase marketing ROI, and achieve future brand growth. We’ll help you identify brand opportunities and optimise your budget in today’s fast-moving digital and mobile world.

Kantar Vermeer, our strategy consulting group, initiates industry-leading research techniques to design custom client solutions structured to identify where to play and how to win. Our consultants help develop custom market and needs based segmentation as well as category and brand portfolio strategies.

Why work with us?

  • 40 years of brand equity, advertising and media research experience
  • Since 1995, we’ve interviewed over 5 million people about brand perceptions across 240 categories in 80 countries
  • Our database of 195,000 brand equity evaluations has been built from studies conducted using BrandDynamics™, our signature brand equity solution that also drives WPPs annual BrandZ rankings and reports
  • We use the latest technologies to improve speed, efficiency and reporting

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