Make fast, smart campaign investment decisions
Millward Brown’s self-service AdNow solution provides a fast, cost-efficient way to measure the ads in your campaign, and those of your competitors, in-market across multiple media channels.
Use AdNow to:
- Find out which of your ads will generate maximum ROI
- Determine if you should develop a new campaign in the future or build on an existing one
- Optimize investment while your ads are in market
- Identify competitive threats to quickly take action.
- Results in as few as 24 hours
- A cost efficient way to monitor multiple ads across media channels
- Consistent measurement across different media so you can make smart campaign investment decisions
- An understanding of which in-market ads, in which media, will generate maximum ROI.
AdNow is available on ZappiStore or with service from Millward Brown, which includes project setup and a review of the results from one of our communications effectiveness experts.