Ad Testing

Grow your brand with extraordinary creative

Does your advertising stand out from the crowd and make a lasting impression?

Knowing exactly how your ad will perform, and how to improve it, is essential before spending media budget. This will ensure a good return on investment and future brand success.

Link is a validated creative development solution that helps you navigate and win in this complex media environment. Our suite of ad testing solutions evaluates all forms of advertising to help you optimise your creative to maximise return on investment.

Using the latest neuroscience approaches, behavioural and survey data, Link helps you create strong creative and learn for the future. With Link Now and Link Express on Kantar Marketplace we can provide top-line results in as little as 6 hours.

Test TV, digital, mobile, online video, social, print or outdoor, ads using the best solution to meet your needs, timeline and budget. Choose from:

  • Customised Link with full diagnostics, giving you a full indication of how your content will perform, why, and how to improve it
  • Link Express tells you how your content will perform with indications of why, in as few as two days, so you know areas of strength and opportunity
  • Link Now shows whether your content will work as intended or not, in as few as six hours, so you can invest with confidence

Why work with us?

  • Expertise based on over 45 years of experience in advertising development, optimisation and effectiveness measurement (over 20 for digital)
  • Our metrics are validated to short and long-term effects across media and by the independent Marketing Accountability Standards Board (MASB) 
  • Enhanced insights from our unrivalled global database of 200,000 ads tested (including more than 7500 digital ads)
  • A portfolio of solutions to meet all your time, budget and insight needs
  • Digital ads tested in live contexts with validated behavioural metrics

Contact us to find out more

Drive ROI on your media spend

You need fast, robust insight to create successful advertising in today’s hyper-connected, digital world.

Visit Kantar Marketplace