Repurposed TV Spots Perform Better with Interactivity

Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst

Juan Lindstrom, Client Analyst at Millward Brown Digital, recently presented findings from the Millward Brown Digital study, Improving the Online Performance of Repurposed TV Ads.

Developing web original content is not always feasible to produce or in-budget for marketers. Repurposing TV ads or other content can be very effective when interactivity and strong branding elements are added to develop online ads.

Courtesy of Beet.TV