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BrandZ: Peter Walshe Interview

Peter Walshe, Global BrandZ Director, Millward Brown, interviewed by CBN TV on the BrandZ Top 50 Chinese Brands

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Millward Brown's Link Can Now Predict the Sales Response to Your Advertising

How Brands Drive Value Growth

Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 1

Brand Value Generation

Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 2

The Art of Marketing

Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 3

Neuroscience: Graham Page on Danish Talk Show, Pengemagasinet

DR explores developments in Neuroscience research on its Pengemagasinet show with Graham Page, EVP, Millward Brown Neuroscience Practice and Guy Sutton, Associate Director, Kantar Operations.

Marketing to the New Majority

David Burgos and Ola Mobolade, authors of “Marketing to the New Majority” recently joined a group of Taylor executives and industry research experts at the agency’s Empire State Building offices for an engaging conversation and cocktail party.

Jim Stengel named the "Dream CMO" on Fortune's "Executive Dream Team"

Jim Stengel, President & CEO, The Jim Stengel Company and Eileen Campbell, CEO Millward Brown.

Brands and Digital

Chris Madison discusses digital in the Africa, Middle East and Asia Pacific region. As first aired on the Maggs on Media Show, October 2011.

Fireside Chat: Metrics that Matter

How can we map social metrics to traditional brand metrics? What do fans of Facebook pages expect from brands? Ali Rana, SVP, Emerging Media Lab, Dynamic Logic, discusses the social media landscape and what metrics actually matter for brands in the social space.

Nigel Hollis interviewed at African Marketing Show, Johannesburg

Is Social Media Really Changing the Rules of the Marketing Game?

Using Neuroscience to Understand the Role of Direct Mail

In 2007 Britain’s Royal Mail sought to understand the differences in how online and print media communicate a message.

Carbon Citizenship Survey

Peter Walshe relates the findings of the survey back to BrandZ's global analysis of brand reputation.

Jim Stengel & Benoit Garbe discuss the "Best Brands Study"

Stengel's upcoming book, "Grow," includes research from Millward Brown.

Clear Channel Ideas Seminar 2010, The Outdoor Social Space

Graham Page presents on the power of emotion and new tools for measuring emotion more effectively. Learn more about the event here.

ARF Measuring Success

ARF Industry Leader Forum panel discussion on measuring success.

ARF Future of Market Research

ARF Industry Leader Forum panel discussion on the future of market research.

2010 BrandZ Top 50 Most Valuable Chinese Brands

Adrian Gonzalez, Head of Greater China speaks to China Business News about how the BrandZ valuation process was applied to Chinese brands.

ESOMAR World Research Conference - Qualitative 2010

Eileen Campbell presents findings from the global social media study conducted by Firefly Millward Brown.

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