Millward Brown's Link Can Now Predict the Sales Response to Your Advertising
Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 1
Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 2
Nigel Hollis, Chief Global Analyst, and Gordon Pincott, Chairman, Global Solutions, discuss Millward Brown's ValueDrivers Model, Part 3
DR explores developments in Neuroscience research on its Pengemagasinet show with Graham Page, EVP, Millward Brown Neuroscience Practice and Guy Sutton, Associate Director, Kantar Operations.
David Burgos and Ola Mobolade, authors of “Marketing to the New Majority” recently joined a group of Taylor executives and industry research experts at the agency’s Empire State Building offices for an engaging conversation and cocktail party.
Jim Stengel, President & CEO, The Jim Stengel Company and Eileen Campbell, CEO Millward Brown.
Chris Madison discusses digital in the Africa, Middle East and Asia Pacific region. As first aired on the Maggs on Media Show, October 2011.
How can we map social metrics to traditional brand metrics? What do fans of Facebook pages expect from brands? Ali Rana, SVP, Emerging Media Lab, Dynamic Logic, discusses the social media landscape and what metrics actually matter for brands in the social space.
Is Social Media Really Changing the Rules of the Marketing Game?
In 2007 Britain’s Royal Mail sought to understand the differences in how online and print media communicate a message.
Peter Walshe relates the findings of the survey back to BrandZ's global analysis of brand reputation.
Stengel's upcoming book, "Grow," includes research from Millward Brown.
Graham Page presents on the power of emotion and new tools for measuring emotion more effectively. Learn more about the event here.
ARF Industry Leader Forum panel discussion on measuring success.
ARF Industry Leader Forum panel discussion on the future of market research.
Adrian Gonzalez, Head of Greater China speaks to China Business News about how the BrandZ valuation process was applied to Chinese brands.
Eileen Campbell presents findings from the global social media study conducted by Firefly Millward Brown.
Predicting viral potential for online advertising.