Video Creative in a Digital World

Millward Brown’s new 42-country study examines consumers’ video viewing behavior and the impact for marketers. Watch a short global overview or explore the global and country specific data in our interactive report.

Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

Sir Martin Sorrell of WPP talks with Beet TV about geography and technology driving significant change to the BrandZ Top 100 Global Brands rankings over a 10-year-period.


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14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown

Doreen Wang of Millward Brown discusses the BrandZ Top 100 Global Brands rankings over the last 10 years, and the number of Chinese brands that have entered the ranking, in an interview with Beet TV.


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Martin Sorrell on Brand Value

Martin Sorrell, CEO, WPP, and leaders from Coca-Cola, L'Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.


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The Economist

Why is Apple the world's most valuable brand?

Doreen Wang, Global Director BrandZ, Millward Brown, discusses on CNBC what makes Apple the most valuable brand.


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Pre-test creative and improve ROI with LinkNow, low-cost ad testing in a day from Millward Brown

Growing Strong Brands Today and Beyond

Mark Henning, Millward Brown AMAP, discusses, big data, programmatic buying, moving beyond direct response metrics, and mobile marketing with ET Now’s Sonali Krishna on Brand Equity.

Transitioning From OEM to OBM

Benoit Garbe, Millward Brown Vermeer, discusses the transition of Chinese OEMs to Brand Builders on Thoughtful China

What About the New Road Safety Campaign in France?

Benoit Tranzer of Millward Brown, and Frank Tapiro of Hépmisphère Droit discuss the new road safety campaign and other ads with David Dauba, BFM Business/Paris on on A Vos Marques. (French Language)

Brand Strategy and Communications

Benoit Tranzer, Millward Brown, and Frank Tapiro, Hémisphère Droit, discuss the challenges of developing advertising strategies and communications with David Dauba, BMF Business/Paris, on A Vos Marques. (French Language)

Millward Brown-Facebook-Estee Lauder Case study

Estée Lauder Taiwan, MEC, and Millward Brown discuss the success of marketing on Facebook measured by an MB CrossMedia Research study.

Festival of Media 2014

Duncan Southgate, Global Brand Director for Digital, Millward Brown, and Vincent Blaney, European Brand Director, Media & Digital, Millward Brown, share exclusive insights from the AdReaction study.

AdReaction 2014

Marketing in a multiscreen world