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14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown

Doreen Wang of Millward Brown discusses the BrandZ Top 100 Global Brands rankings over the last 10 years, and the number of Chinese brands that have entered the ranking, in an interview with Beet TV.

BrandZ

Published in:

CNBC

Martin Sorrell on Brand Value

Martin Sorrell, CEO, WPP, and leaders from Coca-Cola, L'Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.

BrandZ

Published in:
The Economist

Why is Apple the world's most valuable brand?

Doreen Wang, Global Director BrandZ, Millward Brown, discusses on CNBC what makes Apple the most valuable brand.

BrandZ

Published in:

CNBC

LinkNow

Pre-test creative and improve ROI with LinkNow, low-cost ad testing in a day from Millward Brown

Building China T.M.

Doreen Wang, Global Head of BrandZ, Millward Brown, discusses how to build Chinese brands internationally on CCTV News

Growing Strong Brands Today and Beyond

Mark Henning, Millward Brown AMAP, discusses, big data, programmatic buying, moving beyond direct response metrics, and mobile marketing with ET Now’s Sonali Krishna on Brand Equity.

Transitioning From OEM to OBM

Benoit Garbe, Millward Brown Vermeer, discusses the transition of Chinese OEMs to Brand Builders on Thoughtful China

What About the New Road Safety Campaign in France?

Benoit Tranzer of Millward Brown, and Frank Tapiro of Hépmisphère Droit discuss the new road safety campaign and other ads with David Dauba, BFM Business/Paris on on A Vos Marques. (French Language)

Brand Strategy and Communications

Benoit Tranzer, Millward Brown, and Frank Tapiro, Hémisphère Droit, discuss the challenges of developing advertising strategies and communications with David Dauba, BMF Business/Paris, on A Vos Marques. (French Language)

Millward Brown-Facebook-Estee Lauder Case study

Estée Lauder Taiwan, MEC, and Millward Brown discuss the success of marketing on Facebook measured by an MB CrossMedia Research study.

LinkExpress

LinkExpress provides an accurate, validated evaluation of how your TV ad will perform, and indications of why in as little as 48 hours, all at great value!

Interact 2014

Duncan Southgate, Global Brand Director, Millward Brown, participates in a panel focused on Multi-screen measurement.

Festival of Media 2014

Duncan Southgate, Global Brand Director for Digital, Millward Brown, and Vincent Blaney, European Brand Director, Media & Digital, Millward Brown, share exclusive insights from the AdReaction study.

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