Europe: Leading from the Middle, From GE Capital

Millward Brown's Corporate practice has recently partnered with GE Capital to undertake an ambitious research project to define and understand business sentiment among mid-market firms across Europe. More than 1,600 businesses across UK, France, Germany and Italy were surveyed to understand their current perceptions of growth and challenges. Results of the attitudinal survey were combined with database research and local market academic expertise, led by Warwick Business School and ESSEC Business School.

In the current economic climate, the results deliver fascinating insight into the capabilities and opportunities within the middle market.