Duncan Southgate on Making Sense of Multiscreen

Speaking at the Guardian's Changing Media Summit 2014, Duncan Southgate, global brand director for digital at Millward Brown discusses the implications of their AdReaction 2014 study into the scale and nature of multiscreen usage. He also covers the receptivity of consumers to advertising approaches across screens, giving marketers a clearer understanding of how multiscreen marketing should be integrated into their media and communication strategies.