Digital content in a mobile-first world
Mobile web traffic is expected to overtake desktop web traffic soon, so what are the opportunities and threats to media owners in a mobile-first world? How do media companies retool for the mobile age and reinvent the future? What does a holistic mobile strategy look like today and how is mobile shaping the content, as well as the business model? Chaired by Jeff Jarvis, professor, CUNY Graduate School of Journalism the panel of experts at the Guardian's Changing Media Summit 2014 discuss the realities of creating, managing and monetizing digital content in the mobile-first age.
Featuring Vincent Blaney, European Brand Director – Media and Digital – Millward Brown.