Nigel Hollis, Chief Global Analyst, and Gordon Pincott, former Chairman, Global Solutions, outline Kantar Millward Brown's ValueDrivers Model. Developed as a framework to help businesses understand how to grow the value of their brands, the ValueDrivers Model proposes that brands can maximize their potential for growth by delivering a brand experience that is meaningfully different from others, and then amplifying that difference.
Read more about Kantar Millward Brown's ValueDrivers Model and our Point of View, Not Just Different but Meaningfully Different.
How Brands Drive Value Growth
The Art of Marketing