Data is meaningless unless it’s used in a way which helps you improve your marketing effectiveness. See this interview with Jane Ostler, Managing Director, Media & Digital, Kantar Millward Brown
Kantar Millward Brown Works with companies to optimize advertising and marketing activity to drive brand growth. Our experience, technologies and global scale help brands get closer to their consumers.
Kantar Millward Brown Firefly practice points of view on contemporary portrayal of women in advertising.
WPP and Millward Brown reveal The BrandZ Top 50 Most Valuable Indonesian Brands from their annual ranking in the Southeast Asian market.
Sir Martin Sorrell, CEO, WPP discusses the BrandZ Top 100 Global Brands, the global economy and the future of fast growing markets. In an interview with David Roth, WPP.
The countdown of the BrandZ Top 100 Most Valuable Global Brands in 2016.
Millward Brown’s Nigel Hollis talks about knowledge, experience and emotion in digital marketing at the AEDs Brand Building in the Digital Age conference in Barcelona.
The BrandZ Top 50 Most Valuable Indian Brands 2015 – A CEO Roundtable Discussion, CNBC TV18 with Shereen Bhan
Millward Brown’s new 42-country study examines consumers’ video viewing behavior and the impact for marketers. Watch a short global overview or explore the global and country specific data in our interactive report.
Sir Martin Sorrell of WPP talks with Beet TV about geography and technology driving significant change to the BrandZ Top 100 Global Brands rankings over a 10-year-period.
Doreen Wang of Millward Brown discusses the BrandZ Top 100 Global Brands rankings over the last 10 years, and the number of Chinese brands that have entered the ranking, in an interview with Beet TV.
Martin Sorrell, CEO, WPP, and leaders from Coca-Cola, L'Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.
Doreen Wang, Global Director BrandZ, Millward Brown, discusses on CNBC what makes Apple the most valuable brand.