The rapid evolution of digital advertising in the last decade has presented increasing complexity in measuring its impact. The diverse measurement metrics for advertising ultimately boil down to two key areas: campaign delivery and brand/sales effect. These combine to measure ROI. Read our report.
Millward Brown launches Insights2020, a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. Learn more about our Insights2020 partners the leadership Board.
Millward Brown's digital and media experts from around the world annually share their predictions for the year ahead, forecasting important trends and providing recommendations to help marketers drive brand growth.
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the latest digital and media trends and providing recommendations to help advertisers move confidently into the year ahead.
While quality is key to brand success, an effective advertising campaign can be instrumental in shifting perception and behavior toward campaign goals.
Millward Brown Digital and Millward Brown Vermeer conducted a study of marketing executives to better understand the pain points preventing their teams from achieving marketing nirvana in an ever-evolving digital world. Read the report to see how your brand compares.
This global report, covering 30 countries, takes a look at multiscreen use and consumer receptivity to advertising across devices (TVs, smartphones, laptops and tablets) in today's rapidly evolving marketing environment.
In addition to quantitative data used across all countries, the United States AdReaction analysis integrated qualitative and behavioral research methods to understand consumer mindsets and motivators for multiscreening.
What will be the most popular multi-screen marketing trends for 2014? See what Millward Brown’s experts from around the world have to say in their annual digital and media predictions.
Millward Brown Digital’s ebook gives marketers context and insight into the evolving path to purchase across several verticals as well as advice on building a strategy to better shape their marketing efforts. Our goal is to enable marketers to make strategic shifts, to quantify and qualify consumer behavior, and to take action.
The AdReaction 2012 study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence. While there are many examples of early successes in mobile marketing, it remains new territory for many. Technology has raised the bar for advertisers, and consumers now expect more – marketers must master the delicate balance of effectively connecting with consumers without overstepping boundaries.
Available as a magazine for the iPad
What trends will take hold in 2013 and radically alter the way marketers interact with consumers? Millward Brown’s Global Futures Group makes its annual predictions.
The AdReaction 2012 study was conducted using qualitative and/or quantitative methodologies across 18 countries. The study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence.
The 2012 Effie Report includes insights from Millward Brown's analysis of North American Effie Award entries, including Effie-winning campaigns. This inaugural report is a partnership between Effie Worldwide and Millward Brown. Fourteen industry leaders – including Mary Ann Packo
, CEO, North America, Millward Brown, contributed commentary.
How have social media platforms revealed new avenues of insight and analysis? In the final part of Kantar’s Social Media in Context trilogy, Anne Czernek, a Senior Research Analyst with the Emerging Media Lab, Dynamic Logic, Millward Brown Digital , discusses the future of brand measurement.
In part 2 of Kantar's three-part Social Media in Context series, David Barrowcliff, Millward Brown, outlines the structure of social networks, and the ramifications for brands trying to utilize the space.
Kantar companies have teamed up to put social media in context. In Part 1 of this three-part series, Millward Brown's Duncan Southgate, Digital Global Brand Director, offers five suggestions for keeping fan pages fresh.