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Use a Social First Strategy to Build Your Brand
In the near future, socially driven campaigns will become a far more important way to reach consumers who will otherwise remain off marketers’ digital radar. To leverage the true power of social for brand building marketers need to create content that is remarkable, emotional or useful to their audience.
Building an Insights Engine
In today’s highly dynamic business landscape, customer centricity has become the key competitive advantage. To understand how successful firms achieve such high levels of customer centricity Kantar Vermeer partnered with Unilever to find the correlation. The recent cover story in Harvard Business Review features findings from our Insights2020 study and includes the 10 characteristics proven to make a successful “Insights Engine”. Read our article in
Harvard Business Review.