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The 1,000% Lesson from China
Brands from China have grown in value by 1,004 percent over the last 10 years. There is much to be learned about expansion, innovation and brand love from the astonishing growth of these brands.
BrandZ Top 50 Most Valuable Indonesian Brands 2015
Indonesia is a rapidly emerging market in the midst of social and economic change on a massive scale, making it an extremely attractive long-term market for global and local brands. Success involves striking a balance between tradition and the new values gaining ground to successfully reach Indonesian consumers.
What the Death of Cecil the Lion Tells Us About Social Media
The story of Cecil is a perfect example of the power & influence of social media. What can marketers and brands learn from this tale?
Read the article in M&M Global