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Ads that Travel Well Begin with an Insight
As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that this direction may not be the best way to maximise ROI.
Is a Technology War the Only Fix to Ad Blocking?
The rise of ad blocking is largely a self-inflicted wound created by our industry’s collective behavior. It seems the scene is set for an escalating and never-ending technology war between publishers and ad blockers. What is the solution? Read our article in
BrandZ Top 50 Most Valuable Indian Brands 2016
Our 3rd annual BrandZ ranking and report of the Top 50 Indian brands is now available. The overall value, now worth $90.5 billion, saw a modest dip of 2% in 2016 but brands in the financial sector still made the largest contribution to the overall value. Significant growth was also seen across automotive and consumer goods with airlines and retails cracking the Top 50 for the first time.
Mobile Marketers Should Follow the Lead of Brands in Asia Pacific
Brands in Asia Pacific (APAC) are way ahead on mobile marketing. Due to the rapid rise of smartphones and the large number of users most digital campaigns developed are mobile . Brands in this region will now successfully apply AR to grow their value, and their strategies will help shape the future of mobile marketing globally. Read our article in