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Bringing Brand Data to Programmatic
Now that more media is bought and targeted using automated systems, the question of what represents advertising success is more urgent than ever. The experience and data owned by brands, media owners and researchers has value which could be used to improve the performance of future programmatic media buying systems.
Consumer What European CMOs Can Learn from Rising Brands in Asia
Marketers who actively seek out ways to build genuine brand trust with consumers can create a much stronger base for growth than faster, less engaging strategies may achieve. Embracing contradictions and integrating digital and physical marketing strategies are other lessons to be learned from Asian brands.
Super-charge the Emotional Connection with your Brand
Is brand love real? The truth is, brands build emotional connections with consumers in a number of ways that are inter-related and work synergistically. Smart marketers architect the whole brand experience using product innovation, design and marketing to evoke a positive reaction across touchpoints.