News & Events
Select an Issue
Marketing to Muslims: Too diverse to stereotype
The Muslim population is currently more than 20% of the global population and marketers have been quick to segment them as an audience. But is religion alone ever a strong enough driver to categorize consumers, or are there other elements which are more relevant?
Does Branded Content Need Star Power?
It's hard to find an advertiser these days that isn't developing more branded content. And it's equally tough to find a branded content campaign that doesn't involve celebrities, vloggers, or YouTube stars, particularly for brands targeting younger audiences.
Read the article in M&M Global.