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2016 BrandZ Top 100 Most Valuable Global Brands
Millward Brown and WPP published the annual
BrandZ Top 100 Most Valuable Global Brands
ranking and report this month. Google took the No. 1 spot as the world’s most valuable brand. Learn why innovative brands are rapidly moving up the list or entering for the first time. BrandZ shows that brand building is one of the most important investments a brand can make to ensure long-term financial success. Also see our analysis, new this year, of the
in the Top 100, and what they can learn from B2C brands.
Multiscreen Video: Get the size and the audience right
Learn more about which qualities of mobile advertising are most important in breaking through to audiences and how these vary across generations. The length of the creative and the screen size also vary in driving advertising effectiveness.
New Digital Analytics Measure Ad Effectiveness for Building Brands
Millward Brown’s newest tracking approach, Digital Behavior Analytics, applies advanced analytics to digital signals like search patterns and social conversation to derive validated indicators of attitudes and behaviors that we already know build strong brands.