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Fast-rising Asian Brands Offer Important Lessons for Building Strong, Flexible Brands
Asian markets will only grow bigger and dominate more of the global arena in the future. And the O2O market is more advanced in Asia than in other regions. Marketers who pay attention to how Asian brands operate and follow their lead will have an advantage.
Why Banks Should Make Their Customers Fall in Love
Consumers have different expectations of financial services brands today. Mainstream banks need to innovate to provide the right functionality, communicate to build their brand, and use technology to create an experience that forges strong relationships with customers, especially Millennials.
Naked Women Don't Sell Shoes, and Other What-should-be Obvious Ad Truths
Naked women don’t sell shoes, handbags or anything else brands might like women to buy. By 2018, women will have $40 trillion in global spending power, and ignoring this ad truth is a costly mistake for brands. The advertising ecosystem has changed and smarter brands have already adapted.
Read our blog post in M&M Global