News & Events
Select an Issue
Digital & Media Predictions 2016
Our global experts share their thoughts on topics from mobile-first marketing and addressable TV advertising to consumer journey, content and augmented reality marketing. Read the report about what’s new and what’s next to drive brand growth in the year ahead.
Identifying Consumer Signals in the Digital Noise
Digital big data helps brands understand consumer behavior. But finding the relevant insights in the mountain of data is a challenge. Aggregating and trending the data isn't enough. Learn how to get what you need to make good decisions in real time.
Creeped Out – Survey says marketing walks a fine line to relevance
New research and analytics tools will help marketers improve audience-based targeting and digital ad effectiveness so consumers feel less like they're being stalked and more like brands understand what’s relevant to them, and when to connect.
Read the article in The Economist Group