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BrandZ™ Top 50 Indian Brands 2014
For the first time ever, Millward Brown and WPP have evaluated local and international brands to produce the BrandZ™ Top 50 Most Valuable Indian Brands. The ranking totals $70 billion in value, with service sector brands, banks and telecoms primarily driving this result. HDFC Bank claimed the top spot, with privately-owned brands making up the majority of the ranking. Read this report to see the full rankings and an infographic as well as thought leadership and key insights from Millward Brown and WPP experts.
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The Keys to Brand Success
In his book,
The Advertised Mind
, Erik du Plessis likened brand memories to items in a cupboard. When the door to one of our 'brand cupboards' is opened, only the most prominent associations emerge first; meaning that only the most salient brand associations influence our decisions. In this Point of View, Gordon Pincott, Chairman, Global Solutions, Millward Brown, investigates the brand associations that can act as keys to unlock our mental brand cupboards, and what lessons we can learn from successful brands.
South Africa's Best-Liked Ads
Once again, Millward Brown South Africa has announced the list of South Africa's Best-Liked Ads for the first half of the year. For over 30 years, this list has celebrated the country's favorite television commercials, and takes into account the opinions of the South African audience. With Millward Brown's proprietary advertising testing system, AdTrack™, over 90,000 TV ads have been tested, and over 1.2 million interviews have been conducted, making it one of the largest databases of its kind.