News & Events
Select an Issue
How Do I Make the Most of Advertising on Mobile Devices?
While advertising on mobile devices tends to be highly effective, it is becoming less so as the novelty of the medium begins to wear off. Indeed, mobile advertising certainly has the potential to irritate more than most other forms of advertising. To capitalize on the unique advantages offered by mobile, advertisers should focus on engagement and relevance while also being respectful of the personal nature of the mobile device and offering people rewards that they value.
Increasing Brand Value: A Masterclass from the World’s Strongest Brands
A brand is an intangible yet powerful corporate asset; it allows businesses to generate sales, attract the best employees and facilitate expansion into new markets and products. Examining the strongest brands in the BrandZ™ Top 100 Most Valuable Global Brands ranking across the last eight years, Anastasia Kourovskaia, Vice President of Millward Brown Optimor, shares the common factors that have enabled them to build long-term brand value.
Micro-video: How Brands Should Tackle 2014’s Hottest Medium
With the meteoric rise in popularity of apps such as Vine, Instagram and MixBit, 2014 is definitely the year of micro-video, and leading brands such as Coca-Cola, Oreo and Red Bull have been quick to explore this space. Jarrod Payne, Associate Account Director at Millward Brown South Africa, explains how brands can take advantage of this exciting new digital trend and best use the platform’s potential to engage with their audience, in a fun and informative way.