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Screenagers and Phubbing
Gen Z, the group just entering adulthood are often labelled as “screenagers”. Similar to early reports on Gen X, there is a good amount of cynicism around this group - but we think it’s misplaced. Brands should be working hard to gain their attention. Read our article published in
Making Media Work Better Together in 2017
In today’s media landscape, campaigns are complex, multi-phased and use a multitude of different digital and offline channels. It’s important for advertisers to understand the impact that combining multiple media is having on the efficiency and effectiveness of their media spend. Read our article published in
Top 30 Chinese Global Brand Builders 2017: The hottest brands and the ones to watch
This report, produced by BrandZ™ and Kantar Millward Brown in collaboration with Google, identifies and ranks 30 Chinese brands across nine categories based on their strength outside of China, and provides insights and recommendations for global brand building.