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BrandZ Top 100 Most Valuable Chinese Brands 2015
BrandZ Top 100 Most Valuable Chinese Brands has launched, with both Tencent and Alibaba leapfrogging the incumbent China Mobile which had held the top spot since 2011. Brand Value increased 22 percent year-on-year surpassing the growth of BrandZ Top 100 Most Valuable Global Brands. Read the full report containing the ranking, category reports and thought leadership from WPP & Millward Brown experts to get insight into the stories that will define brand growth in China.
Moving from Big Data to Intelligent Data
Many people called 2014 the year of Big Data, which means while marketers may be statistically-rich, they are still insight-poor. So, in spite of the multitude of opportunities and efficiencies that Big Data has promised, marketers haven’t yet been able to truly unlock these and move to Intelligent Data. In this article, Margaret Hung, Senior Vice President, Intelligence Solutions & Strategy, Millward Brown, explores how marketers will look to access Intelligent Data through new technology in 2015.
How to Make the Best Use of Music in an Ad
When it is used effectively, music can have a powerful enhancement affect in an ad. Although simply using music may not automatically benefit an ad, the inspired use of the right music can affect every aspect of an ad’s performance. Read this Knowledge Point to learn how you can make the best use of music in an advertisements.
Mobile Makes Everything Digital in 2015
Every year Millward Brown stick our collective heads above the parapet by releasing our Digital & Media predictions. This year, one of the key predictions that we made was the need to ensure every brand touch point exploits the possibilities of a mobile response channel. In this article, Sue Elms, Head of Global Brand Management, Millward Brown explores why brands should heed this advice and investigates how brands should connect with their customers via mobile.
What Differentiates Winning Mobile Campaigns in APAC?
Mobile as a media channel offers exciting opportunities to engage consumers, and Millward Brown AdReaction data has confirmed the growing dominance of mobile. In this report, Bhomik Chandna, Regional Director of Digital Strategy, Millward Brown, explores what makes a winning campaign based on an analysis of 57 entries to the MMA SMARTIES Awards in APAC. Gain valuable insights into how you can best leverage mobile by reading this report.