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Media & Digital Predictions 2017
Marketers are entering the New Year with a long to do list that starts with gaining a rapid understanding of the needs, aspirations and behaviours of Generation Z, born between 1997 and 2011. Brands will need to rethink their digital content strategy to create better connected consumer journeys that are less intrusive and more engaging to combat ad blocking.
Brands Beware – Don't fall into the emotion trap
The specific brand associations that make consumers choose a certain brand do vary by brand, category and context, but ultimately they ladder up to two meta associations. Brands that people perceive to be meaningful and different are chosen more often, grow faster, and command a higher price point than competing brands.